Overview

Draught beer profitability is even higher at stadiums, event arenas and airports, due to the higher price point per beer. In addition, concession operators generally have a very limited period of time to sell draught beer, making it even more important to maximize draught beer yield.

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Opportunity

Unauthorized pouring between events, improper pouring techniques, draught beer equipment issues and
unregistered give-aways cost Concession Operators millions of dollars every year in lost profits.

An average stadium or event
arena depletes hundreds of kegs for each event. The opportunity
to increase the yield of each keg by even a couple of percentage points can make a very big difference.

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Solution

The TapAdvisor Service will provide you with complete visibility into all draught beer poured across multiple dispense stations around the venue allowing you to know exactly how much draught beer was poured, when it was poured and where it was poured.

This will allow you to finally have the ability to accurately calculate the yield on your draught beer sales during an event and then identify the specific areas to target improvement.

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