There are many reasons why draught beer is given away. Sometimes it’s for the regular customer at the bar, sometimes it’s for friends or sometimes it’s for the team at the restaurant across the street. We recognize that this behavior is all part of creating a friendly, warm environment. However, this practice is costing you money.
The TapAdvisor Service offers a solution to reduce draught beer theft by:
Monitoring every draught beer pour and sales event as it occurs.- Identifying specific pour events which have occurred without a corresponding point-of-sale transaction.
- Providing a detailed summary of all pour events without a point-of-sale transaction to your location manager every day through our Draught Beer Scorecard.
The TapAdvisor Service identifies how, where, when and why draught beers are being given away. By having this information, you can immediately identify and change this behavior. This allows you to increase revenue immediately after activating the TapAdvisor Service.
By helping to recapture lost sales, the TapAdvisor Service paid for itself in days.