TapDynamics

Concession Operators

The Overview

Stadiums, event arenas and airports have a very limited period of time during the day or an event to register sales and profits from draught beer, making it even more important to maximize draught beer yield.

The Opportunity

Most stadiums and event arenas do not have a way to accurately measure the amount of draught beer poured before, during or after an event.

In addition, given the high number of sale transactions registered in a short period of time, it is very difficult to measure the yield and profitability of draught beer sold during an event forcing Concession Operators to manually count the total cups depleted or rely on inaccurate point-of-sale data to determine their draught beer yield.

The Solution

The TapAdvisor Service is perfectly designed to support the specific needs of Concession Operators.

Increase Draught Beer Yield

The TapAdvisor Service will provide you with real time visibility into the pouring activity of every draught beer tap located throughout your stadium. This information will give you the ability to accurately calculate the yield on your draught beer sales during an event and then identify the specific areas to target improvement.

Manage Draught Beer Quality

The TapAdvisor Service offers you the ability to measure metrics including beer flow rate and temperature of draught beer poured at each dispense station or bar within the stadium allowing you to identify potential quality issues as they occur.

Measure the Performance of Draught Beer Brands

TheTapAdvisor Service provides you with the data to measure and compare the total draught beer poured at each dispense station or bar within the stadium by brand, by time and by location.

Counting cups is no longer the standard in yield measurement. With TapAdvisor you know exactly how much was poured, why it was poured and when it was poured.